Netflix has quietly updated its subscription strategy in the United States and is no longer offering free 30-day trial subscriptions to new users. A spokesperson for the streaming service confirmed this news to EW this week.
The 30-day promotion, which aimed to attract new subscribers to the platform, is no longer necessary for the platform. Now, Netflix plans to look at “different marketing promotions in the U.S. to attract new members and give them a great Netflix experience,” according to a statement from the company.
If you visit Netflix’s online help center, it coincides with the announcement, stating “Free trials are not available, but you can still sign up and take advantage of all Netflix has to offer. There are no contracts, no cancellation fees, and no commitments. You have the freedom to change your plan or cancel online at any time if you decide Netflix isn’t for you.”
Disney+ is another major streaming platform that had ended free trials earlier this year prior to the release of Hamilton. Their offering was only a 7-day free trial, however.
Netflix began experimenting with the end of free trials in other countries nearly two years ago, but hadn’t considered it in the U.S. until now. Other streaming services such as Hulu and Apple TV+ are still utilizing this method to grow their subscriber bases.
Some ways that streamers have pivoted their model in order to attract new users in other countries include an “Upgrade on Us” option, which offers existing subscribers a comped month of the higher level plan.
Another successful promotion, which was already tested in America, involves making certain titles free to watch for non-subscribers. Netflix made a slate of Black Lives Matter programming available to the public over the summer on their platform as well as on YouTube.
Michael is a music and television junkie keen on most things that are not a complete and total bore. You can follow him on Twitter — @Tweetskoor
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